Joico Youthlock Shampoo provides ageless body and bounce to hair that needs a revitalizing comeback. Through cleansing with powerful Collagen and nourishing Buriti fruit oil, it delivers shine, manageability and bounce to mature, tired tresses! Collagen infused Contains SmartRelease Technology to deliver Liposomes for protection against damage Packed with antioxidants and Vitamins A and E Sulfate-free Who is it for? All hair types Tired, dry and dull hair What does it do? Adds body and bounce Boosts shine Adds manageability Gently cleanses Reduces hair fall How do you use it? Apply to wet hair Lather and rinse thoroughly. Repeat if needed Follow with Youthlock Conditioner for the best results