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Why Marketing to Women Doesn't Work: Using Market Segmentation Understand Consumer Needs
Coles
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Why Marketing to Women Doesn't Work: Using Market Segmentation Understand Consumer Needs in Grande Prairie, AB
Current price: $65.95
Coles
Why Marketing to Women Doesn't Work: Using Market Segmentation Understand Consumer Needs in Grande Prairie, AB
Current price: $65.95
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Size: Hardcover
*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Coles. In the event of a pricing discrepancy, the retailer's price will apply.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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