Ouidad Vitalcurl Plus Clear & Gentle Shampoo is a sulfate-free formula designed to cleanse without stripping natural oils. Its low pH helps maintain hydration, keeping curls soft, defined, and healthy. Infused with Botanical Omega 3-6-9 Complex, it strengthens the hair’s lipid barrier to lock in moisture and prevent dryness. Sulfate-free and low pH for gentle care Free from silicones, parabens, and gluten Vegan and cruelty-free Who is it for? Suitable for Curly + Wavy Hair  What does it do? Gently cleanses without stripping natural oils Helps curls retain moisture and elasticity Fortifies hair's lipid barrier Boosts shine with vitamins B5 and E Hydrates curls with olive and sunflower oils How-To Massage through wet hair After rinsing, follow with VitalCurl®+ Balancing Rinse Conditioner Style with your favorite VitalCurl®+ styler