Violet Shampoo

LOMA Violet Shampoo contains highly pigmented Blue-Violet dye to help neutralize yellow, gold and brassy tones. Specifically formulated to help maintain colour vibrancy and prevent fading, this purple shampoo will work wonders towards helping you maintain the colour you want while keeping your hair both healthy and radiant. Cruelty-free, Vegan-friendly, Clean and Sustainable Phthalate-free, Paraben-free, Sulfate-free, Gluten-free, Soy-free, and Salt-free Who is it for? Blonde, grey or white hair All hair types What does it do? Neutralizes yellow to brassy tones Brightens blonde, grey and white Enhances and maintains colour and highlight vibrancy How-To Massage and lather the desired amount into hair. Leave on for 2-3 minutes or to desired tone. Rinse thoroughly For the best results, follow with LOMA Violet Conditioner Please be advised that this product may stain surfaces, including skin