LOMA Violet Conditioner is concentrated with Blue-Violet Pigments that help to neutralize yellow to brassy tones. Unlike other purple shampoos, this product is formulated with pure direct dye colour pigments for fast-acting results and vibrant colour. Cruelty-free, Vegan-friendly, Clean and Sustainable Phthalate-free, Paraben-free, Sulfate-free, Gluten-free, Soy-free, and Salt-free Who is it for? Blonde, grey or white All hair types What does it do? Neutralizes yellow to brassy tones Brightens blonde, grey and white Conditions and moisturizes How-To Apple the desired amount to clean, damp hair from roots to ends Leave on for 2-3 minutes or to desired tone. Rinse thoroughly Use with LOMA Violet Shampoo for the best results Please be advised that this product may stain surfaces, including skin