A purple mask that brightens, hydrates, and softens while toning blonde and gray hair. Hair Texture: Straight, Wavy, and Curly Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness - Dryness - Frizz Key Benefits: - Hydrates and brightens blonde hair - Enhances cool tones - Neutralizes brassy hues Highlighted Ingredients: - Pro-Grade Violet Pigment: Cancels out yellow and brassy tones. - Acai Extract: Is high in hair-nourishing antioxidants. Ingredient Callouts: Free of parabens and sulf