The Financial Advisor’s Definitive Guide to Niche Marketing In Uncomparable , veteran financial services marketing consultant Kristen Luke challenges the traditional concept of striving to be the best financial advisor in the industry. Instead, encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being "better" than the competition is not enough because you can be surpassed by other financial advisors who add just one additional service or implement a slightly superior approach. In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space. This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele. With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace, Uncomparable will allow you to find your path to marketing success.