Location, location, location…intelligence. Top 20 Essential Skills for ArcGIS Business Analyst  guides readers through both fundamental and advanced workflows in Esri’s premier data analysis software. Whether your focus is on siting a new retail location for your business or marketing your health-care services to those most in need, this guide helps you prepare, perform, and publicize your work. The book’s chapters cover both ArcGIS Business Analyst Web App as well as the ArcGIS Business Analyst™ extension in ArcGIS Pro, emphasizing transferable skills between apps as well as the experiences that are unique to each. Chapters take about 45 minutes to complete. Top 20 Essential Skills for ArcGIS Business Analyst  includes easy-to-understand, step-by-step tutorials, simple instructions with plenty of screenshots showing what to do, and resources that provide readers with self-paced learning opportunities. By the end of this book, you’ll know ArcGIS Business Analyst™ Web App and ArcGIS Business Analyst Pro interfaces and toolsets, tools and best practices for creating data-rich maps, how to capitalize on your own data when performing analysis, how to gain and share insights from your maps and data, and how to make decisions based on Business Analyst’s powerful capabilities. Top 20 Essential Skills for ArcGIS Business Analyst  is perfect for ArcGIS users who want to understand ArcGIS Business Analyst™ , what kind of analysis they can perform, and how to make the most out of their data.