While trying to cope with the tough and poor streets of south St. Petersburg, FL a young urban boy with a drive for a better life, began expressing his creativity through sketching clothing designs! From this, the idea of "Purple Cloud" was born! However it wasn't until he emerged from his troubled childhood and thug lifestyle with a tattooed face and a past full of stereotypical mistakes, that businessman Jamarcus better known as "Nutz" was born. He has swept the fashion game with his creative bold designs. While he has a niche for mixing unique color combinations with high end fabrics, he can still design pieces that catch the attention of even the unpretentious consumer.