Coles

Loading Inventory...
the Rise of English: Global Politics and Power Languagethe Rise of English: Global Politics and Power Language

the Rise of English: Global Politics and Power Language in Grande Prairie, AB

Current price: $54.27
Get it at ColesVisit retailer's website
the Rise of English: Global Politics and Power Language

Coles

the Rise of English: Global Politics and Power Language in Grande Prairie, AB

Current price: $54.27
Loading Inventory...

Size: Hardcover

*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Coles. In the event of a pricing discrepancy, the retailer's price will apply.
A sweeping account of the global rise of English and the high-stakes politics of language Spoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "rise of English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy. But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages. And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency. In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence in Africa, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.
A sweeping account of the global rise of English and the high-stakes politics of language Spoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "rise of English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy. But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages. And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency. In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence in Africa, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.

Find at Prairie Mall in Grande Prairie, AB

Visit at Prairie Mall in Grande Prairie, AB
Powered by Adeptmind