Is there a step-by-step process for designing a logo, and if so, what is it? I am sure you will agree that there are many opinions and views on the principles and processes that make for great logo design and brand creation, and in our unregulated graphic design industry there is no 'official' process that all designers are prescribed to follow. There is, however, general agreement on what the typical 'logo design process' should include. In my experience, I have found that following a systematic and logical creative process, when designing a brand, ensures more consistent and repeatable success. In this book, The Logical Logo, I systematically guide you through the 7 steps I have created, as well as provide you with practical tools for you to apply immediately to your next logo design brief. You will find that following these 7 steps will empower and equip you, as the designer, to create beautiful brands that are consistent with the highest levels of industry standards, and exceed your client's expectations. 'The Logical Logo', with the 7 'how to' steps, includes: An overview of the current challenge facing Graphic Designers. The importance of 'Method' vs 'Mystery'. All 7 steps unpacked in detail with examples, sketches, case studies, and diagrams. Original planning sketches and the resulting final logos for actual clients. Client questionnaire template example to guide your client briefings. Logo presentation structure and guidelines. General tips, tricks, and insights throughout. With The Logical Logo , you will have a handbook to guide you through creating brands that are strategically grounded, creatively inspired, and meticulously crafted.