This easy-to-follow guide to the basics of book trailers and why they are the hidden force to improve your book sales is an inspiring, educational, and no-nonsense must-have for authors and book marketers alike. In this book, you'll learn the following and much, much more: - A step-by-step process from script to finished commercial - How to make book commercials for FREE - Tricks to improve your marketing - How to write scripts and hooks that get audiences excited about your book - How to find actors, cinematographers, and editors - How to use your camera properly - How to light a scene - Editing techniques and graphics tricks - Where to place your book trailer - How to get your work in front of the masses - How to covert commercials into actual sales