Ben has sold books at numerous events over a six-year period, from small festivals to huge conventions, including Dragoncon. He distilled this experience into a complete sales strategy you can use to level up your in-person sales game. Inside this book, you will learn how to handle all aspects of in-person sales, including: - Finding Profitable Events - Building an Attractive Display - Interacting With Readers - Paneling - Equipment and Supplies - And More