Layrite Superhold Pomade is for those wanting to style hard-to-control hair. This water-soluble pomade conditions the hair while easily gripping hair into shape with an extreme hold to create the most demanding and challenging styles. With a medium shine finish, Superhold is perfect for creating challenging styles without flaking. Distributes evenly Does not flake Rinses out easily with water Shine: 3 / 5 Hold: 5 / 5 Who Is It For? Those with hard to manage hair Anyone wanting to create challenging styles What Does It Do? Creates a super-hold with a medium shine finish How Do You Use It? Apply a small amount to the palms Distribute evenly through damp or dry hair and style as desired Rinse out with water alone