The American Crew Style + Care Matte Clay Cream delivers lightweight control with a natural matte finish, keeping your style sharp and structured throughout the day. Infused with kaolin clay and 92% naturally derived ingredients, it provides medium hold, clean texture, and scalp-friendly benefits without adding weight. Natural matte texture Medium flexible hold Lightweight control Reworkable styling Who Is It For? All hair types What Does It Do? Provides lightweight, medium hold Builds natural, matte texture Adds shape and movement Supports scalp health Styles without weighing hair down How Do You Use It? Warm a small amount in hands and apply evenly to dry or towel-dried hair Style as desired