The American Crew Style + Care Forming Cream Gel delivers effortless curl control with a lightweight cream-gel fusion that defines, shapes, and keeps unruly texture disciplined throughout the day. Infused with nourishing jojoba oil, it provides a natural, reworkable hold without stiffness, buildup, or compromise. Medium hold Natural finish Who Is It For? All hair types Men with curls or waves What Does It Do? Shapes and defines curls Controls frizz and flyaways Provides natural, flexible hold Hydrates and softens hair Delivers lightweight, reworkable styling How Do You Use It? Apply to damp or dry hair For maximum effect, prep with American Crew Forming Pre-Styling Cleanser before styling