AG Sterling Silver Toning Shampoo is specially formulated with a unique non-staining violet base and blended antioxidants to eliminate brassy, yellow tones from blonde or silver hair. This formula provides superior colour protection, thirst-quenching natural moisturizers and fights off UVB degradation. Vegan and Cruelty-free Sulfate-free, Paraben-free, Silicone-free and gluten-free Sustainable packaging Who is it for? Blonde, silver and grey hair Colour-treated What does it do? Brightens blondes Neutralizes brass How do you use it? Gently massage through damp hair Rinse and repeat as desired Use once or twice a week for colour maintenance or more frequently for persistent discolouration