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Sensory Marketing by B. Hult, Hardcover | Indigo Chapters
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Sensory Marketing by B. Hult, Hardcover | Indigo Chapters
From B. Hult
Current price: $102.50
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Size: 0.5 x 9.02 x 0.96
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. | Sensory Marketing by B. Hult, Hardcover | Indigo Chapters
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