Purple Shampoo

Verb Purple Shampoo is a professional-grade violet pigment-infused formula, expertly designed to neutralize brassiness and enhance cool tones in blonde, grey, and silver hair. The violet pigments work precisely to cancel out yellow and brassy hues, while açaí extract delivers nourishing antioxidants for healthier hair. Free from sulfates and parabens, this vegan and cruelty-free shampoo is clinically proven to reduce brassiness by 24%. Paraben and sulfate-free Vegan and cruelty-free Fresh citrus scent Violet pigment for neutralizing brassiness Açaí extract for nourishing hair Who is it for? Suitable for all hair types What does it do? Neutralizes brassiness Enhances cool tones Nourishing açaí extract Reduces brassiness by 24% How-To Massage into wet hair Lather and rinse well Follow with Verb® purple mask Use as needed