A rich-lather, sulfate-free, purple shampoo that tones and fortifies brassy, damaged, and lightened hair. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Color Safe - Damage, Split Ends, and Breakage - Brassiness Key Benefits: - Tones and neutralizes brassiness - Strengthens and fortifies lightened hair - Provides extraordinary color protection Formulation: Liquid Highlighted Ingredients: - Keravis: A strengthening protein known to prevent hair