Pureology Pure Volume Shampoo is a lightweight formula that enhances volume and body to rejuvenate flat, fine, and colour-treated hair. With an aromatic blend of Pink Grapefruit, Wild Rose, and Cedarwood, the key ingredients of Wheat Protein and Eucalyptus Leaf Extract will deeply cleanse, restore movement and ensure long lasing shine. Pureology Pure Volume Shampoo is 100 % vegan and ZeroSulfate® with patented ANTIFADE COMPLEX® to protect colour vibrancy. Colour-safe protection ZeroSulfate® 100% Vegan Grapefruit, Rose and Cedarwood scents Who is it for? Fine Straight Colour-treated Flat What does it do? Cleanses deeply to remove build-up Enhances volume and fullness How Do You Use It? Apply a dime-sized amount to wet hair at the scalp Gently lather and massage through hair, working down to the tips Rinse Repeat for extra cleansing For best results, follow with Pure volume Conditioner and Colour Fanatic Multi-Tasking Leave-in Spray