"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led—to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read Power and Persuasion ." — Steve Leveen , CEO and Cofounder, Levenger "Michael Masterson’s new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney & Company." — Frank McKinney , bestselling author of Frank McKinney's Maverick Approach to Real Estate Success and Make It BIG! "I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadership by reading Michael Masterson's new book Power and Persuasion than I did from all my interviews with those 100 CEOs combined." — Bob Bly , author of more than 60 books and Director of the Center for Technical Communications