LOMA Nourishing Shampoo is a luxurious reparative shampoo. Ideal for individuals with dry, damaged, chemically-treated hair this product works to repair damaged locks from the inside and out. This product is also safe on keratin-treated hair. Colour safe Safe for keratin-treated hair Cruelty-free, Vegan-friendly, Clean and Sustainable Phthalate-free, Paraben-free, Sulfate-free, Gluten-free, Soy-free, and Salt-free Who is it for? Dry, chemically-treated hair All hair types Coloured hair What does it do? Repairs hair structure inside and out Controls frizz How-To Massage and lather product onto wet hair Rinse thoroughly, repeat the process if needed For the best results, follow with LOMA Nourishing Conditioner