LOMA Molding Créme has a medium to firm hold. With a clay-based formula this styling product builds volume - for thicker plumper hair - provides control, definition and a low shine finish with a fresh cranberry scent. Cruelty-free, Vegan-friendly, Clean and Sustainable Gives control and definition as a dry dressing tool Phthalate-free, Paraben-free, Sulfate-free, Gluten-free, Soy-free, and Salt-free Shine: 1/5 Hold: 3/5 Who is it for? Curly All hair types Coloured What does it do? Adds volume and body Low shine finish Medium to firm hold How-To Apply the desired amount to clean, damp hair from roots to ends then style Apply to dry hair for defined looks To lock in your results, use LOMA Texture & Finishing Spray