No shine. No nonsense. Just control that holds its ground.   Peaky Blinders Matte   Paste delivers long-lasting texture with a firm, reliable   hold   and a clean matte finish. It shapes, defines, and stays put   without ever looking overworked. Whether   you’re   keeping it tight or adding a bit of edge, it moves when you say so.   Infused with keratin to keep your hair strong and protected, and water-based for an easy washout when the day’s done.   Sharp, understated, and built to last ,   exactly how it should be.   Keratin infused   Water-based   Who Is It For? Suitable for all hair types   What Does It Do? Creates matte texture   All day firm hold   All day firm hold   How Do You Use It? Scoop a small amount of paste into your palms   Rub your hands in a circular motion to make the paste workable   Apply evenly throughout the hair to create your desired style