Gifting Made Simple
Give the Gift of ChoiceClick below to purchase a Prairie Mall eGift Card that can be used at participating retailers at Prairie Mall.Buy Gift CardHome
Marketing Budgeting (rle Marketing): A Political And Organisational Model
Coles
Loading Inventory...
Marketing Budgeting (rle Marketing): A Political And Organisational Model in Grande Prairie, AB
Current price: $244.50
Coles
Marketing Budgeting (rle Marketing): A Political And Organisational Model in Grande Prairie, AB
Current price: $244.50
Loading Inventory...
Size: Hardcover
*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Coles. In the event of a pricing discrepancy, the retailer's price will apply.
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
You May Also Like
Find at Prairie Mall in Grande Prairie, AB
Visit at Prairie Mall in Grande Prairie, AB