Pretty much everyone knows that self-publishing can be an extremely lucrative business. There are self-publishers regularly earning six, and even seven figures per year with their books, and some have even gone on to get multi-million dollar book or movie deals. Of course, writing the book is the easy part. Believe or not, getting the book published is really just the beginning. Once the book has been published, it requires promotion to be successful. The odds of your book becoming a bestseller without significant effort in marketing are slim to none. In this guide, you’re going to learn the best ways to promote your book. Whether you’re publishing fiction or non-fiction, and no matter the genre, you’ll uncover killer ways to get the most sales possible from your book. You’ll learn the best free and paid sources of traffic, as well as how to make the most out of each source. And you’ll learn how to time your promotional efforts to maximize results. So let’s get started.