Joico Joifull Volumizing Shampoo, specifically designed for fine, thin hair that needs fullness and body, is a lightweight, rich, lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Our exclusive weightless formula, enhanced with SmartRelease Technology, Rice Protein and Bamboo Extract, delivers an explosion of fullness along with healthy-looking, strong and shiny hair. This refreshing shampoo leaves your hair feeling clean, uniquely nourished and ready for extraordinary volume with a refreshingly natural feel. Fuller, thicker, bouncier hair 24-hour style retention Provides long-lasting humidity protection Who is it for? Fine or Medium Hair What does it do? Fuller, thicker, bouncier hair 24-hour style retention Provides long-lasting humidity protection Instantly adds shine Rich lather gently yet thoroughly cleanses hair Adds instant, lightweight body How Do You Use It? Gently apply to wet hair then lather Rinse thoroughly