Paul Mitchell's Instant Moisture Shampoo instantly hydrates and cleanses dry, thirsty hair with its gentle, colour-safe formula. Enriched with Soy Proteins and Shea Butter to strengthen and hydrate, this daily shampoo will shield hair against damaging UV damage while adding body, moisture and shine for healthier, more radiant hair. UV protection Vegan Colour-safe Paraben-free Gluten-free Who is it for? All hair types Dry, damaged What does it do? Deeply hydrating How Do You Use It? Apply a dime-sized amount to wet hair at the scalp Gently lather and massage through hair, working down to the ends Rinse Repeat for extra cleansing For best results, use with Paul Mitchell Instant Moisture Conditioner