"A powerhouse, a classic."-- James B. Patterson *, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc. "An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." -- Jere W. Thompson , President and CEO, The Southland Corporation Michael LeBoeuf , one of the nation''s foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today''s computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life. "I''ve always believed that it''s a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." -- Ed Flanagan , President, Sales Marketing Executives--Greater New York