KMS Hairplay Beach Style Creme is the go-to styling essential for achieving effortlessly tousled, beach-inspired texture. This 100% vegan formula, enriched with upcycled Sargassum Seaweed, delivers weightless hydration while enhancing natural movement and hold. Designed for all hair types, it provides a matte, touchable finish without stiffness, perfect for creating a relaxed, windswept look. 100% vegan and eco-friendly Matte finish with no shine Climate Partner Certified Sargassum Seaweed enhances texture and supports environmental sustainability Who is it for? For all hair types Those wanting a beachy, tousled look or needing lightweight texture and hold What does it do? Adds natural texture and definition Provides weightless hydration and softness Enhances movement with flexible hold Creates a relaxed, matte finish How Do You Use It? Apply to dry or damp hair Work through strands to create a tousled, beachy look Style as desired for a natural, windswept finish