Are you thinking about leaping into business ownership but don't know where to start? If you're considering starting a business, buying one, or franchising, Neil Hamilton has penned this book with his ideas and thoughts to help you make informed decisions. With over 30 years of business experience, he provides advice on evaluating your readiness, creating a business plan, building marketing strategies, and managing a team, among other topics. Entrepreneurship: The Fundamentals is written with the aim to equip aspiring entrepreneurs with the knowledge they need to turn passion into profit while helping them avoid common pitfalls.