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Defending Your Brand by T. Calkins, Hardcover | Indigo Chapters
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Defending Your Brand by T. Calkins, Hardcover | Indigo Chapters
From T. Calkins
Current price: $102.50
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Size: 0.78 x 9.02 x 1.37
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. | Defending Your Brand by T. Calkins, Hardcover | Indigo Chapters
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