LOMA Curvy Créme is a medium, flexible hold styling cream that activates curls and waves for defined hair. This product also works great on non-curly hair for a firmer styling cream. Formulated with Kelp to activate and enhance curl definition, this styling cream will become an instant favourite. Colour-safe and prevents fading Cruelty-free, Vegan-friendly, Clean and Sustainable Phthalate-free, Paraben-free, Sulfate-free, Gluten-free, Soy-free, and Salt-free Shine: 1/5 Hold: 4/5 Who is it for? Curly to wavy All hair types What does it do? Activates, defines curls and waves Controls frizz Medium, flexible hold How-To Apply the desired amount to clean, damp hair from roots to ends Apply a small amount to dry hair to separate and hold style Follow with LOMA Finishing Spray to lock in style