KMS Curlup Control Crème will shape, bundle, and calm curls while delivering a unique shaping blend to keep you in control of your style. This styling crème will reduce frizz for up to 72 hours to ensure your curls remain smooth and sleek for days and days. What does it do? Shapes, bundles and calms curls Frizz control for up to 72 hours How do you use it? Emulsify and work through towel-dried air Diffuse or air dry Re-apply when dry to further define your curls