How would you describe your organization's culture? Are you happy with it? Do you think you fully understand it? Do you know the risks and opportunities it creates? Most important, have you done anything to shape or change that culture, by design ? If you haven't, you must. Business leaders are at a crossroads, pulled into a divided world and expected to take a stand, and they face real economic and social consequences when they don't. They are struggling to stay aligned to their true north while catering to employees, shareholders, and consumers. Gen Z has entered the workforce with new expectations. AI is a looming specter. In this climate, a weak culture will lead to a lack of trust and a lack of commitment from workers and customers. And a weak culture leads to weak results. It's time to get intentional about your organizational culture, to shape it yourself and make it strong. This book shows you how, with a proven framework and deeply practical advice for doing the work. By combining design-thinking principles with inclusive-leadership best practices, Culture Design teaches you how to shape a culture that is resilient, inclusive, powerful, and effective.