KMS Colourvitality Shampoo helps to protect colour and maintain the vibrancy of colour-treated hair. Formulated with ColourVitality ProColour Shield, it has been shown to help maintain colour up to 3X longer*. Also shown to restore radiance and boost both moisture and shine while you cleanse, this is the perfect shampoo to add to your daily hair care routine if you have a little colour in your life. Prevents colour fade Enhances smoothness Who is it for? Colour-treated hair What does it do? Prevents colour fade Delivers moisture and enhances smoothness How-To Apply a dime-sized amount to wet hair at the scalp Gently lather and massage through hair, working down to the ends Rinse Repeat for extra cleansing For best results, use with KMS Colourvitality Conditioner