Paul Mitchell's Clean Beauty Everyday Shampoo gently cleanses hair with a refreshing, sulfate-free lather that is powered by plant-power and science. Formulated with organic, cold-pressed Argan Oil and Succulent Aloe Vera, this shampoo will leave hair shinier, bouncier, and all over healthier-looking. 83% naturally derived ingredients Bio-based packaging Colour-safe Paraben, Gluten, Cruelty, and Sulfate-free Who is it for? All hair types What does it do? Adds shine How Do You Use It? Apply a dime-sized amount to wet hair at the scalp Gently lather and massage through hair, working down to the ends Rinse Repeat for extra cleansing For best results, use with Paul Mitchell Clean Beauty Everyday Conditioner