American Crew Classic Pomade is for those wanting to create classic, modern looks. This water-soluble pomade strengthens roots and stimulates healthy hair growth while delivering a medium hold and high shine for long-lasting style. Works well on curly hair as a modern, flexible alternative to styling gel. Washes out easily Long-lasting Water-soluble Shine: 4 / 5 Hold: 3 / 5 Who Is It For? All hair types What Does It Do? Gives medium hold with a high shine finish Strengthens and conditions the hair and scalp How Do You Use It? Work a small amount evenly through damp or dry hair and style as desired