American Crew Classic Grooming Cream is for those wanting to create straight, sleek looks or soften naturally curly and wavy hair. This grooming cream conditions the hair while adding a high shine for long-lasting style. Perfect for sleek, straight looks Conditions Long-lasting Shine: 4 / 5 Hold: 4 / 5 Who Is It For? All hair types Those with curly or wavy hair What Does It Do? Conditions and styles the hair Gives high hold with high shine Softens natural curls and waves How Do You Use It? Apply a small amount evenly to palms and work into damp or dry hair