American Crew Classic Forming Cream is for those wanting effortless styling with excellent pliability and a natural shine. This easy-to-use, water-based styling cream provides a medium hold, increases thickness, adds moisture and washes out easily. It's the perfect introduction to styling for those who are new to the game. Effortless styling Pliable Easy-to-use Water-based Shine: 3 / 5 Hold: 3 / 5 Who Is It For? All hair types What Does It Do? Adds moisture and thickens hair Gives medium hold with a natural shine finish Conditions and moisturizes hair How Do You Use It? Work a small amount evenly through damp or dry hair and style as desired