American Crew Classic Cream Pomade is for those wanting an effortless, natural look with light hold and low shine. This pomade tames frizz and flyaways while leaving you with natural texture and definition. Natural look Texture and definition Effortless Shine: 2 / 5 Hold: 2 / 5 Who Is It For? All hair types What Does It Do? Moisturizes, conditions and adds texture Tames frizz and fly-aways Gives a light hold with a low shine finish How Do You Use It? Use when textured definition, frizz-free hair and a natural look is desired Work a small amount evenly through dry or towel-dried hair Style as desired