Layrite Cement Clay is for those wanting to create messy or structured looks. This water-based, matte styling clay thickens and texturizes without flaking. With a reworkable finish, you have the freedom to create and change your style as needed throughout the day. Water-soluble and reworkable Perfect for messy or structured looks Shine: 0 / 5 Hold: 4 / 5 Who Is It For? All hair types What Does It Do? Controls frizz Adds definition and texture Creates a firm hold and matte finish How Do You Use It? Press into Clay firmly, remove a small amount and rub between palms or fingertips to soften the product Distribute evenly through towel-dried hair then style as desired