About the Book Businesses today are grappling with how to deal the business environment that has suddenly become overly dynamic, turbulent and hyper-competitive. This book is authored to provide unique approaches to business strategies that have been grown out of practice, research and technical experiences. Specifically, the book covers emerging strategies that have been useful in helping businesses to survive the turbulence. The book focuses on the future of businesses, helping managers to re-think strategy and embrace strategies that will lead to survival, and sustainability in the context of dynamic and turbulent business environment! What posture is appropriate for this complex business environment? About the Author Veronicah Kaluyu is a highly accomplished Professor of Strategy and Management with extensive experience in teaching, research, and mentoring. With a PhD in Business Administration and multiple credentials in various fields, she has supervised and graduated Doctoral dissertations, Masters theses, and projects, and has published research in reputable journals. Veronicah's success mantra revolves around Quality Service & Excellence, Research Conceptualization and Analysis, Strategy Development & Implementation, Monitoring & Evaluation, and Training. She is passionate about impacting society through Youth Mentorship, Creative problem-solving, and Business Strategy Consulting.