This book presents selected proceedings of the International Conference on Business Analytics in Practice (ICBAP2024), which was held on January 8-11, 2024, at the University of Sharjah, UAE. ï»-The book presents advanced modeling and examples to explore the practical applications of business analytics across various industries and domains. In addition, it dives deep into the world of data-driven decision-making, showcasing real-world case studies and best practices to illustrate how organizations can harness the power of analytics to optimize their decision-making processes. From descriptive analytics to predictive modeling and prescriptive analytics, readers will gain valuable insights into the different techniques and methodologies employed in business analytics.