The Reuzel Blue Extreme Hold Matte Pomade delivers maximum hold with a natural matte finish, making it ideal for dry, textured, and rugged styles that last all day. As part of the POM/AID For A Cure initiative, Reuzel proudly partners with the Prostate Cancer Foundation to support men’s health while keeping your look sharp. Its water-based formula rinses out easily, works on both fine and thick hair, and gives short to medium styles the volume, structure, and definition they demand. Water-based formula Washes out easily Extreme hold strength Water-based easy rinse Supports Prostate Cancer Foundation Shine: 0 / 5 Hold: 5 / 5 Who Is It For? Works well on fine to thick hair Ideal for short to medium hair What Does It Do? Provides extreme hold for all-day style Creates dry messy textured looks Adds volume structure and definition Works on fine to thick hair Washes out without product build-up How Do You Use It? Scoop out a dollop (two for thick hair) Smear it in until you can’t see the product in the hair anymore, ensure you have complete coverage Comb out this thick hair pomade to any style you want