Blonde Life Brightening Shampoo is for those with blonde or coloured hair wanting a shampoo that nourishes and keeps colour vibrant. It lifts away dirt and oil, restores hair's optimal pH level and banishes brass. Exclusive SmartRelease Technology boosts hair's natural defence against daily damage while restoring strength, softness, shine and vibrancy. Cleanses Adds softness and smoothness Keeps blondes/colours bright Who is it for? Coloured Blonde What does it do? Gently cleanses with a rich lather Added softness and smoothness Keeps blondes/colours bright How Do You Use It? Apply to wet hair. Work into a rich lather Rinse and repeat if necessary