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Beyond Hofstede by Cheryl Nakata, Hardcover | Indigo Chapters
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Beyond Hofstede by Cheryl Nakata, Hardcover | Indigo Chapters
From Cheryl Nakata
Current price: $160.95
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Size: 0.69 x 8.5 x 1.12
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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. | Beyond Hofstede by Cheryl Nakata, Hardcover | Indigo Chapters
