Advances in Hospitality and Leisure (AHL) , a double-blind, peer-reviewed journal published annually since 2004, aims to promote seminal and innovative research outputs related to hospitality, leisure, tourism, and lifestyle. Specifically, this journal encourages researchers to investigate new research issues and problems that are critical but have been largely overlooked, while providing a forum to disseminate singular thoughts that advance empirical undertakings both theoretically and methodologically.