04 PART I: Sport Marketing: The Basics  1. Introduction to Sport Marketing  2. Social Responsibility in Sport Marketing  3. International and Global Sport Marketing Concepts  PART II: Understanding the Sport Consumer  4. Sport Marketing Research and Information Systems  5. Sport Consumer Behavior  PART III: Preparing the Sport Marketing Infrastructure  6. Sport Products and Logistics Management  7. Branding and Sport Brand Management  8. Sales Management in Sport  PART IV: Promotional Aspects of Sport Marketing  9. Communications and the Sport Promotions Mix  10. Social, Digital, and Mobile Marketing in the Sport Industry  11. Destination Marketing and Sport  PART V: Evaluating Sport Marketing Performance  12. Generating Impacts and Legacies through Sport Marketing  13. Using Analytics to Determine Sport Marketing Success  Appendix 1: Master Syllabus  Appendix 2: Glossary